This is a list of the various SEO elements to consider, evaluate and action when building and maintaining your top Search Engine rankings.
1. Keyword analysis (still accurate? Where’s the tail?).2. Site structure – new directions and re-modeling the old.
3. Review all page titles.
4. Overhaul meta descriptions (for click-through not SEO)
5. The copy equation – SEO vs Marketing.
6. H tags and text formatting.
7. Site speed – Load time optimization.
8. Alt and title tags – don’t miss an opportunity.
9. Internal links – where is the juice being sent.
10. Internal link text – boost the link juice.
11. Control the flow using “Nofollow”.
12. Sitemaps page – more than just links.
13. Create and/or update XML sitemaps.
14. Check all Redirects are in place and working.
15. Review flash – ensure its necessary and SEO friendly.
16. Is your Robots.txt correct and up to date?.
17. Clean URLs.
18. SEO friendly 404 pages.
19. Check graphic/image vs text usage.
20. Best practice URL structure.
21. Keep the code clean and compliant.
22. Simplify with CSS.
23. Check for broken links regularly.
24. Update all content on pages.
25. Manage and control outbound linking.
26. Check canocalization on URLs.
27. Social bookmarking options on all pages.
28. Start a blog (or commit to updating your current one regularly)
29. Semantics and SEO.
30. Page/file sizes.
31. Page teeming.
32. Navigation.
33. Managing dynamic content.
34. Check webmaster centers regularly.
35. Write articles/content for other sites.
36. Engage in online conversations.
37. Claim your geo rankings with local business profiles.
38. Create more SEO friendly videos (uploaded to the top video sites).
39. Add SEO friendly images to popular photo sites (with tags, categories).
40. Ensure links in top SEO directories (DMOZ, Yahoo! etc).
41. Seek authority links (.edu .gov etc).
42. Regular submission to new quality directories.
43. Comment on relevant [blog] conversations more often.
44. Ongoing natural link building plan.
45. Encouraging favorable site behavior.
46. Claim my business/website/personal profiles in social communities
47. Life stream your content (linking back of course).
48. Leverage vertical specific SEO opportunities to boost relevance.
49. Google Searchwikify your website.
50. Power up your press releases.
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